Based on archival and biographical research and interviews with British journalists, broadcasters and communications managers, this presentation provides an analysis of the transformations in media relations in Formula One from 1960s onward. The paper explores the professional careers of leading British journalists and broadcasters of F1 to explore how media relations have changed over time. We conclude with some thoughts on how F1 in the era of Liberty Media, is bringing new opportunities for F1 across different platforms, transforming again the media relations of the sport.

This episode is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family – and was recorded in front of a live studio audience. And has been Edited, Remastered and Produced in partnership with the Motoring Podcast Network.

Bio

Photography by Whyler Photos of Stirling; www.whylerphotos.com – 01786 474340

Richard Haynes is professor of Media Sport in the Division of Communications, Media and Culture at the University of Stirling, Scotland. He is author of seven books on sport and communications including the award-winning history BBC Sport in Black and White (Palgrave 2016) and his forthcoming book with Raymond Boyle Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age to be published by Peter Lang in 2024.