Skip McGoun examines Formula One on-track and on-vehicle sponsorships through the post-WWII period to show the evolution of the cultural appeal of the series.

This episode is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family – and was recorded in front of a live studio audience. And has been Edited, Remastered and Produced in partnership with the Motoring Podcast Network.

Bio

Elton G. “Skip” McGoun is an Emeritus Professor of Finance at Bucknell University and a former visiting professor at the University of Donja Gorija in Montenegro. He has presented and published on both finance history and culture and automobile history and culture and served as area chair of the Vehicle Culture Section of the Popular Culture Association.